VIDEO RESPONSIVE WEBSITE
May | 14 | 2012 | 10:00 | Filed in: update
VIDEO RESPONSIVE WEBSITE
As always, we are tinkering with our website. Now VJIX.com scales and collapses so the design flows from desktop monitors to any device no matter what the size or screen orientation is. There are still kinks to work out, so if you see anything “odd” let us know!
how to shoot a video for business marketing
May | 12 | 2012 | 15:57 | Filed in: diy video
basic camera work:
I have been a camera man for over ten years, there are a few basic guidelines that will make your videos better than 99% of what is on YouTube.
how to hold a camera — prevent "vomit cam”:
Unless other wise called for (like a war scene) you should always use a tripod, but most people prefer to not spend the money; here is my Number One camera lesson.
steps to hold your camera better:
1. Hold your camera with both hands firmly, don't just brace with your second hand! Wrap your hands around the camera like you are warming your hands on a coffee mug.
2. Push your forearms together at your chest and lock your elbows at your lower torso.
yeah this looks silly:
3. Here is the big one. Use your whole body to pan (left to right) your camera. Do not use your wrists or your arms to pan, use your waist. The bigger the movement, the more steady your camera work will be.
4. If you have to walk around (which I don't suggest) bend you knees and use them as springs keeping your torso and arms from bouncing. Like how SWAT guys walk keeping their gun level.
Yeah, this looks insanely silly but now your camera work is better than 99% percent of people out there.
tripod:
A video tripod costs more than a photo tripod with good reason. A photo tripod is meant to be "locked down" while a video tripod is meant to fluidly move. If you're buying a video tripod email me your budget and I will find a nice set for you, I care that much actually.
how to use a video tripod:
1. If you have a video tripod first tighten your axis screws so the head (where your camera is attached) moves smoothly.
2. Warm up the head (insert joke) by panning and tilting the camera, think of this as oiling up the movement.
3. Third control the movement by putting both your hands on the head itself (don't use the tripod arm). This way your energy can be evenly distributed because you're not leveraging the head from a foot away.
4. Repeat your shots until they are "butter smooth".
zooming:
Are you shooting a Kung Fu video or local car dealer spot, if not, skip use your zoom during a shot.
(unless you're trying to be funny in a Kung Fu way)
focus:
If you can control the focus on your camera, do so. Auto focus can pop in and out ruining a shot.
To properly set focus:
1. zoom into your subject before you start shooting
2. focus on the eyes or where you want your views to watch
3. zoom back out to reframe the shot
Congratulations! You have critical (perfect) focus .
lighting:
I could talk all day about lighting but here are some basic tips:
1. More light the better, under lighting is your camera's enemy.
2. Soft light is better than hard light, the easiest way is to bounce your lights off a wall or ceiling.
3. For video, a slightly overcast day is better than pure sunshine. You will have less shadows and your talent won't squint.
camera:
Money buys quality. A ten thousand dollar HD camera is going to look better than a four hundred dollar HD camera. The difference is the image sensor(s), the lenses, etc etc. So yes a $25,000 camera will have a better image quality than a $250 camera. But you can buy a really nice nonprofessional camera for almost nothing these days.
VJIX CREATIVE SITE UPDATE 2012
May | 05 | 2012 | 16:20 | Filed in: update
VJIX CREATIVE SITE UPDATE 2012
We have been busy making videos for other people (which is a good thing!) but our site and videos are starting to look stale. Site updates will be rolling in and we will have new videos for our products by the end of the month.
