2011 Online Video Review

vjix2011-2

2011 was certainly the best year yet for VJIX, we created over 40 videos for large and small businesses. Sadly the two biggest clients we worked with so far, that are Fortune 500 businesses and house hold names, we had to sign NDAs. It is like saying, “Trust me, we won an award for being awesome, but I can’t tell you about it”.

The biggest news was Steve Jobs died, and oddly the anticipated Final Cut Pro X was released which was a total flop according to most reviews. Personally I have noticed Apple backing away from its professional users to cater to the general public. Thankfully Adobe released some of the best video tools yet with CS5.5. It will be interesting to see what Apple does next and how Adobe responds.

2011 was also year for mobile video codecs to battle. Unfortunately there is no one video codec that will play on all devices and computers, without pointing fingers I can tell you it is over greed, not tech specs. Eventually some form of HTML5 video will prevail, but it will take a while until compatibility reaches the 99% that flash has on desktop computers.

In 2012 I don’t think anyone will question is validity of online video, it is here and growing quicker than any other medium. People are seeing video works great in conjunction with text information, and better than a single image. No surprise there.

I hope 2012 is a safe and great year for everyone!