2 Billion views, VP8, Google TV = @Google grandslam!

Google TV online video

2 Billion Views


Google this week has made some major announcements to shake up the online video community. Seven months ago YouTube reached 1 Billion views a day, this week they are announcing TWO BILLION views a day. If you had any questions about where online video is going, this is your answer.

VP8


Also google bought VP8 (a video codec) a little while back for $150 million, they have released as open source. This comes in the wake of Apple and Adobe trading punches over the future of online video formats. I think it will take a while to see where the market lands but I will tell you one thing; anytime there are multiple paths on the web the designers suffer having to design for both such as the dreaded IE6 which most JUST laid to rest.

Google TV


During Google’s IO conference they announced Google TV. Basically you will be able to watch Internet video on your TV using Google’s powerful search with a set-top box. In the past few years I think people have started to want a smart TV where they can surf the web, check their email, social media site, and watch TV all in one neat device. Like when BlueRay and HD-DVD were introduced we are about to see clashes over how we view entertainment, but unlike BlueRay and HD-DVD this might spell the beginning of end to physical media.  This is possible as Netflix has shown us.

YouTube also turned 5!

1080p HD Is Coming to YouTube

"We're excited to say that support for watching 1080p HD videos in full resolution is on its way. Starting next week, YouTube's HD mode will add support for viewing videos in 720p or 1080p, depending on the resolution of the original source, up from our maximum output of 720p today."
Read YouTube's official blog post.

This is awesome news for people shooting 1080p. They will no longer have to convert to 720p and any advancement forwarding web video is great news. It is funny to think about how just a few years ago online video was mostly AVI or WMV files that looked horrible, with small frame sizes, and a gigantic file size. We have come a long way!

On the flip side- I have a cable connection that steadily has 14MBs down and 4MB up running to a dual quad core Apple Pro with a great video card and I still get stuttering video from YouTube in HD. So will it really matter if the picture is bigger is their bandwidth is lagging? Yeah, I'll take it!